Geoff Cousins is a transformational business leader with a rare blend of global corporate pedigree and entrepreneurial edge. From steering Jaguar UK through its most pivotal era as Managing Director, to shaping strategy as CFO for Jaguar Land Rover North America, Geoff knows how to lead at scale—and under pressure.
With deep expertise in brand strategy, innovation, customer experience, and international expansion, Geoff brings critical thinking and commercial acumen to the heart of growth.
His career spans boardrooms of iconic global brands and ambitious SMEs alike, where he’s helped businesses unlock sustainable, profitable growth.Today, Geoff wears many hats: Chairman of Cure Leukaemia, where he’s driving national and international scale-up strategy; Visiting Professor of Global Governance at the University of South Wales; and a sought-after consultant to private equity and professional services firms—particularly in the automotive and adjacent sectors. Whether it’s due diligence, post-sale growth, or strategic vision, Geoff’s lens is commercial, rigorous, and future-focused.
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