Roger Martin argues that true strategy involves making bold choices about where to compete and how to win, rather than simply allocating resources or forecasting trends. He emphasizes that focusing on essential questions helps leaders foster competitive advantage instead of getting stuck in rigid plans.
Martin challenges leaders to rethink their approach to strategy. His practical framework encourages companies to embrace uncertainty and make purposeful choices, fostering long-term success rather than getting bogged down in rigid, incremental plans. The article remains highly relevant, offering a fresh perspective on how to drive meaningful organisational growth.
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